The Style Guide
Typography is more than just what fonts you use. Typography is everything that has to do with how text looks – such as font size, line length, color, and even more subtle things like the whitespace around a text. Good typography sets the tone of your written message and helps to reinforce its meaning and context.
Heading Five & Six
A lead paragraph is a short paragraph set in a larger font size that opens an article. The purpose of a lead paragraph is to give the reader a quick summary of the story and provide a hook to entice further reading.
Paragraphs only need enough space below them to let the reader know they are starting on a new paragraph. Any more space than that is distracting and breaks up the flow of reading. White space is important, but you don’t want huge gaps all down your page.
Are you still making bulleted and numbered lists by manually typing bullets or numbers at the beginning of each line? In the 21st century, this is a task no one should be doing by hand.
- The dining experience. Apart from serving good food, customers look for a good overall experience when they visit a restaurant. When you go out, you want to know that you are eating in a clean environment and getting the best service
- High quality food. This is the best way to attract more customers to your restaurant. Always taste-test your food so that you know how it tastes and you know your customers will like it.
- The price factor. We should always price their food right. If your food is overpriced for its taste, customers will definitely lose interest.
Heading Two Formatting
Opening paragraphs often deserve some form of decorative type treatment to help draw the reader in. Two such methods are initial small caps and drop caps. Paragraphs only need enough space below them to let the reader know they are starting on a new paragraph.
Any more space than that is distracting and breaks up the flow of reading. White space is important, but you don’t want huge gaps all down your page. These speci